Viral’ is the word everybody is going crazy about these days. Every day, there is a new viral video on offer. Millions of people watching the same video at the same time, viral videos have come to define globalization.
Although marketers cautiously avoid targeting to go viral, it is undoubtedly what most of them are pining for. Soon enough, 69% of all marketing traffic will be redirected from videos. Videos will gain 500% viewership on phones over time. Also, the landing pages with videos will garner 800% more clicks.
Here are some tips that have been forwarded by industry leaders to hit the bull’s eye with video marketing.
1. Stories Sell
There is a lot of sales clutter on the Internet that is actively annoying and repelling customers. Don’t let your brand be that guy – instead, your video should be centered around the story and not the sale. The same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).
2. Start strong
One-fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are recommending. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds).
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
3. Make it interesting!
The worst thing to do is make a boring video. Videos that are pure marketing puff pieces don’t spread. People want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities.
4. Optimise for Search, make it visible
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.